#044: Lead Magnets 101 & Why Your Small Business Needs One

Written By Meredith Paige

Taking Back Joy Podcast • Episode #044: Lead Magnets 101 & Why Your Small Business Needs One

In this episode, we're taking it from the top and chatting about Lead Magnets. Now, you might have heard me talking about these in the context of turning your website into a marketing pipeline or automating large parts of your marketing so you can be hands off and it can still be working for you.

Lead Magnets are a critical piece of that puzzle. They're little packets of information that create a value exchange between you and your ideal customer. You can be serving them on autopilot, they can be getting high quality value from you, and you can be building a really strong database full of potential clients.

So allow me to give you some background, show you how they work and how you can implement them in your business.

Let's jump in!

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Show Notes: Links & resources mentioned in this episode:

Meredith Paige

Meredith Paige is a marketing strategist & website designer. With a decade of experience helping regional and rural small businesses build stronger marketing foundations, she’s passionate about cutting through the fluff and giving business owners the tools to take control of their online presence — without the overwhelm. When she's not creating practical marketing resources, you'll find her exploring Australia with her family, living the small business life she champions.

http://meredithpaige.me/
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#045: Season 3 Wrap - Money Mindset, Systems That Saved Me & Staying The Course
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#043: Don't Know What To Say In Your Marketing? Stop These 3 Things & Try This Instead