Welcome to Lesson #02 (Video) . . .
Welcome to Lesson #02 (Text) . . .
Welcome to Lesson #2: Creating your Brand Board
What is a brand board?
A Brand Board is a super simple, easy to follow guidebook of all the design rules that surround your brand. This is about setting some clear standards for things like colours, fonts and image styles, so everything is professional, consistent & clearly shows what you’re all about.
It’s a single-page document that you’ll be able to put together in less than an hour, that’s going to save you a tonne of time down the road by making some big picture decisions now.
Why is it important?
In the context of building your own website, a brand board allows you to set a framework in place before you start building.
As a web designer myself, I know first hand that it is super easy to get lost down the design rabbit hole, as you start playing with colours, fonts and images while you’re building your website. You can waste way too much time going back & forth here if you don’t have any rules to work to.
By making these decisions before we dive into your website, we can keep everything on track when we get there by referring back to your brand board, rather than experimenting with design elements in the moment and getting side tracked.
In the bigger picture, this will be of huge value as you move forward with marketing your business, as it will allow you to ensure all your Facebook posts, mailouts, signage, menus, anything looks consistent and professional. It’s very easy for small business marketing material to look like a mishmash of ideas that could have been created by 10 different people.
A big part of successful marketing is consistency. You aim for consistency in the way you do business - the same should be true for the way you promote it. Because, in the same way, it builds trust with your potential customers and they begin to know what to expect from you. This forms the fundamentals of you relationship with them, which brings them closer to wanting to do business with you.
What you need to keep in mind in this lesson:
Do not disappear down the rabbit hole! Be confident, be decisive, and just get it done!
Focus on what looks professional & consistent - not perfect! We’re not going for perfection, because it frankly doesn’t exist and will only leave you stuck at this step.
Ready? Let’s get started!
Walkthrough Video . . .
I'll show you the step-by-step process for creating your very own Brand Board using the template link included here.