Marketing Roadmap
Mentoring Program

The perfect combination of systems + strategy + support so you can grow your rural business in a way that creates more freedom.

No more late-night Googling, app overwhelm and burnout. This is about tailoring your marketing to you, your business and your goals, using smart systems & a no-frilly-bits strategy.

Stop clicking around

Running a small business and feel like you’ve created a monster? You’re not alone.

You’re in business because you wanted greater control of:

🕐 Your time,

💪The way you do your ‘thang’,

💸 How much money you make AND

🧑‍🤝‍🧑The way you serve your customers & contribute to your community.

But after a while, you feel like you’re running around like a headless 🐔 . You have less time, less control and less capacity than ever before. And there’s never any time to figure out a better way.

But what if someone had done all the googling for you?

The Marketing Roadmap
Mentoring Program

A 1:1 program where we’ll establish slick systems + a rock-solid gameplan + sustainable marketing habits.
This is so you can promote your business with ease & joy - not spend every waking moment stuck to your screen.

This is your chance to finally get your marketing sh*t sorted:

#1: Big-picture strategy for what matters most.

No more missed opportunities or hijacked family holidays. Get a 12-month plan that aligns to your lifestyle dreams & business goals. This anchors your marketing efforts to the things - and people - that means waaaay more than likes, shares & follows.

#2: Down-to-earth social media gameplan.

Attract new customers and keep regulars in the loop with meaningful, regular social media content. I’ll help you find your own style and approach (without feeling like a complete knob).

#3: Email newsletters for unspammy connections.

Socials are fun, but your profile comes with a pretty crap rental agreement (which they can cancel at any time). Easy email ist building is a great alternative way to connect with your peeps.

#4: Templates, templates, templates.

Marketing really gets momentum when you can rinse and repeat. Not only will you get tailored templates that are easy to use, you’ll be developing a ‘template mindset’ that you can apply to all aspects of your business.

#5: Content in one end, enquiries out the other side.

I’m a big believer in reducing manual handling as much as possible. I’ll show you how to use some super slick apps to create an end-to-end marketing pipeline.

#6: No more gaping holes in your marketing.

When you’re juggling all the balls and wearing all the hats, it’s easy for marketing to go to the bottom of the jenga pile. Using my system & strategy, your marketing can be running steady no matter what curve balls life throws at you.

How it works + what you get:

What’s in the box?

The Marketing Roadmap is a 5-month 1:1 mentorship program delivered via online meetings:

  • 5 x Monthly Strategy Meetings where I’ll introduce you to new tools, my tried-and-tested systems and tie it all in to your big-picture plan.

  • 5 x Monthly ‘Get It Done’ Meetings when we switch gears and pump out content together, helping you establish the habit of batching & scheduling in advance.

  • Done-for-you app set up for email newsletters, social media content creation and scheduling in advance (no more panic-posting)

  • My signature planning & reporting templates for setting annual goals, mapping out marketing over the month and reviewing what’s working for you.

  • A snazzy marketing pipeline designed to give value to your audience in exchange for their email - database building made simple!

Did we just become best friends?

Who is the Marketing Roadmap for?

Online product-based businesses.

As Simon Sinek says, ‘people don’t buy what you do, they buy why you do it.’ The Marketing Roadmap helps you go deeper than features and inclusions to connect with your customers and humanise your brand (a great way to supplement your paid ads!)

Service-based businesses.

Social media is a great way to have that ‘hey, how are you?’ conversation with potential customers at scale. The Marketing Roadmap is a great way to establish your expertise and guide new clients towards a call or consult.

Businesses on ‘the main drag.’

Getting your bricks & mortar business to show up in the digital world can feel kinda clunky. The Marketing Roadmap is great for finding stories to tell and insights to share that can keep your customers feeling connected, even once the doors are closed for the day.

Success in this program is more about mindset.

Are you ready to:

  • Leave boom-and-bust marketing cycles behind?

  • Make your business work for YOU (and not the other way around)?

  • Become your own kind of expert sharing your experiences, ideas and advice with your community?

  • Commit to consistency while trusting the bigger picture?

  • Learn how to use my hand-picked selection of user-friendly apps and tools?*

*Chosen specifically for time-poor, multiple-hat-wearing rural business owners just like you!

Let’s be clear: this Mentoring Program is not for everyone.

It’s also important to understand who this program is not suited to.
Everyone does business differently - if any of these sound familiar, this program likely won’t be your cup of 🍵:

❌ “I’m looking for fast results & quick sales, not the slow & steady approach.”
❌ “I hate tech, I’d rather someone else do it.”
❌ “I’ve got a marketing team, I don’t want to be hands on with it.”
❌ “I don’t want to get all warm & fuzzy, marketing should be strictly business.”
❌ “I’m looking for 10,000 followers minimum.”

However, if you’re looking to get consistent, stay consistent, and market your business with greater ease for the long haul:
You are smack-bang in the right place. 👌

Good-to-Knows before pressing GO

Frequently Asked Questions

  • Short answer: No. Longer answer: No BUT this will be the perfect position for you to be in once the program is complete!

    I’ve developed this program on the basis of us getting A LOT done in our time together as well as making the most of super slick apps I’ve created my own workflows for. So the program is structured and priced on the basis of it just being you and me, baby!

    BUT once the program is complete, this is the perfect time for an extra set of hands to take the ball and run with it, leaving you to stay focused on the bigger picture.

  • No worries! Whilst this doesn’t result in a discount, it will mean we can take that time set aside for setting up and double down somewhere else inside the program.

  • Sorry, but no can do. This program is structured and priced based on my ability to use specific apps efficiently and effectively to get the ball rolling with you. I would need to increase the price to cover the time required to get the same amount of productivity out of apps I’m not familiar with. And price increases are something I don’t wanna do for my small business peeps!

  • No worries! This program is designed to be run independent of your website if need be.

  • Absolutely. You’ll have complete access to, and use of, all the apps we’ve utilised during our time together. Please note: some may have subscription costs thereafter that you might have to maintain.

Ready to leave the scroll hole behind?

If you’re ready to take all those disconnected apps and turn them into a well-oiled marketing machine, you’re in the right place.

This is by application only, just to make sure we’re going to make some mind-blowing marketing magic together. Use the link below to book a Discovery Call at a time that suits you - I can’t WAIT to get to know you & your business even better!